Yuqing Wang
Preferred Name: Rainbow
B.S. Biomedical Laboratory Diagnostic
B.A. Creative Advertising
I am pursuing a focus in media science with an emphasis on researching media marketing and strategic communications. My work centers on understanding how audiences interact with content across platforms and applying data-driven insights to develop effective, evidence-based approaches to earned media.
By integrating my academic background across disciplines, I aim to bridge analytical research with creative execution, allowing me to design communication strategies that are both impactful and measurable.
Ultimately, my goal is to contribute to the advancement of media practices by developing innovative solutions that strengthen audience engagement and drive meaningful, organic growth.